COPYWRITING PORTFOLIO
Cassondra Dilworth
Samples
Email Newsletter
Travel Landing Page
Social Campaign
Rewrite
Travel Piece
We write clear, engaging, and inspirational copy for travel, lifestyle, and consumer brands.
Our work focuses on brand voice, audience intent, and helping customers move confidently through every stage of their journey.
EMAIL CAMPAIGN-TRAVEL BRAND
CONCEPT PROJECT
Channel: Email
Objective: Inspire travel consideration and drive engagement
Subject: Your next vacation begins long before takeoff: We plan the details. You enjoy the journey.
Body: Your vacation should feel effortless from the moment you start imagining it. With Delta Vacations, every detail comes together in one seamless plan—from flights you trust to curated stays and experiences designed for the way you want to travel. Whether you’re dreaming of turquoise water, vibrant city nights, or quiet escapes, we help you build a journey that feels personal, inspiring, and stress-free
LANDING PAGE-TRAVEL BRAND
CONCEPT PROJECT
Channel: Web Page
Purpose: Drive package consideration
Audience: Vacation planners
Headline: Where your story begins
Subhead: Build a vacation that feels effortless
from the first click to the final memory.
Sections:
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Curated Stays: Hand-selected hotels and resorts that match your travel style.
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Seamless Planning: Flights, stays, and experiences in one place.
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Travel With Confidence: Trusted partners. Dedicated support. Clear guidance from start to finish
SOCIAL CONTENT CAMPAIGN-TRAVEL BRAND
CONCEPT PROJECT
Channel: Instagram + Facebook
Objective: Inspire travel consideration and drive engagement
Post 1: Your out-of-office mood starts the moment you choose the destination. Where’s next?
Post 2: Discover the kind of getaway that stays with you long after you're home.
Post 3: Sunrise in a new city hits different. Pack light. Explore freely. Live fully.
Post 4: Your dream trip doesn’t have to stay on your mood board. Make it real.
Post 5: Imagine yourself there. We’ll help with everything in between.
Portfolio Disclaimer: All work displayed is original and created for demonstration purposes only. Brand names, scenarios, and content are used as hypothetical or illustrative examples and are not affiliated with or endorsed by the referenced companies. Copywriting portfolio featuring travel, email, and brand content created by Cassondra Dilworth.